Unit 1 - Scene

Unit 1 - Scene

For the purpose of this unit I will carry out research of the Creative Media Arts scene in the West Midlands to show how the West Midlands supply to the public a number of activities, organisations and exhibitions that are available all through the year and what the Creative Media Arts scene is all about through investigation.

- L.O= Understand the range and types of media activity in a chosen region.

Festival Research

Definition – There are many definition of festivals, here are a few specific basics of what a festival is.

A festival is an event, usually and ordinarily staged by a local community, which centres on some unique aspect of that community and city.
It’s generally a day or period of time set aside for feasting and celebration, normally lasting either a day or a two day period.
There are many organized series of acts and performances (usually in one place); a drama festival, other festivals provide entertainment normally to please a crowd and celebrate through some topics such as,

Music
Dancing
Art and Design

The types of festivals in the U.K

Glastonbury Festival – this festival originated from the early 70’s and has expanded ecstatically through out the years, this festival carries on throughout the whole weekend.

Radio 1 Big Weekend – This festival is a free entry and free stay through the day and packs in all the entertainment to some of the world’s biggest stars today, they travel each year to each location in the UK so everybody can come and experience the major performances.

ITunes Festival -
This festival is fresh from the pack due to the organizers only recently bringing the festival to life. With one of the worlds biggest companys Apple provides a computer system called iTunes so they suggested creating a festival for their audiences. This festival normally lasts 20-30days.

As part of our campaign you needed to design a poster set for the specific topic which is campaign and festival. Later on in the year our target was to produce a festival on one of the main harms in the world today which is the Carbon Footprint .

This poster was designed from a website using a selcetion of edits and colours. This is a picture of a frog leaping into space through a rocket, this poster maybe suggest to others that he is escaping from the dangers of carbon and its effects on the earth. The space bowl around his head covers him from the harmful gases.
The reason why this picture is attractive is becasue of its bright colours and use of fonts to attract many children for the festival so they can notice the advertisment and come along to enjoy.

Unit 6 - Festival

LO 1 - To understand the nature of festivals in the Creative and Media indutries.

6.1 - What is a festival ?

To introduced successfully the intorduction to festivals I will give a defenition and presenetation on what festivals are and how they interfer with Creativity and Media.

The Defenition - A festival is an event, usually and ordinarily staged by a local community, which centers on some unique aspect of that community and is usually a day or period of time set aside for feasting and celebration and
an organized series of acts and performances in one place a "drama festival".

An Example of 3 Different Types of Festivals

Arts Festival
•Arts festivals in the visual arts are exhibitions.

Music Festival
•A music festival is a festival oriented towards music that is sometimes presented with a theme such as musical, genre, nationality or locality of musicians, or holiday.

Film Festival
•A film festival is an organised, extended presentation of films in one or more movie theaters or screening venues, usually in a single locality.

The Carbon Footprint

This presentation gives you as much information as possible to help understand the carbon footprint and the campaign as a class which we are studying.

We met in the hall to talk and discuss the 6 F's which we are going to use in our unit of Campaigning. We will need to use some of the words given to help us.

Cabury Fairtrade and Oxfam Support

This picture of Caburys supporting Fair Trade shows poverty in Africa. The picture shows a African collecting a selection of coco beans while surrounded by a landscape and poverty. This chocolate company shows their support by joining the Fair Trade marketing so the collectors get there fair amount of income.

Oxfam supports Fair Trade but does not show any form of media. It only advertises the logo and the word Fair Trade but does not show full support on any pictures therefore Cabury shows more form of media by showing a selected picture and the Fair Trade symbol and sign.

This advert indicates how drink and driving can affect audiences in many ways. The man who presents us with different accents shows the many concequences shown. The advert advertisies some of the penalties and dangers through drink driving.




This advert reaches out to those who are effected by knife crime. This advert uses emotional hooks due to the person speaking innocently to the camera explaining how carrying a knife to protect himself but his consequence was a sentence to prison due to attacking his opponent.

This advert also has the affect of the audience being vulnerable, feeling sympathetic because the prisoner was protecting himself and was accident. This also shows how carrying a knife can affect the way you act and how it can have serious consequences and effects.





The one campaign that is highly popullated is Stop Smoking.
Here is a link of a youtube video which provides you with information to stop smoking and is advertised a child speaking to reach out to audeinces who are effected deeply.

The advert uses the effect of a child speaking their mind on how they think smoking affects their parents. It also uses a sound dialuge to come across to the audeicne to make them realise that smoking is a matter and not only does it effect the smoker but the people around them.

Unit 5 Campaign

This is a tree map I produced shows my understanding on how Campaigns advertise through media. It shows how advertsing can effect lifestyles, effecting audiences and so on.


L.O
To understand the nature purpose of campaigns.

Definition
There are all different types of campaigns. A campaign is something to do with advertising to get the persons point of view across to a audience to help them see the issues that matter.