This advert indicates how drink and driving can affect audiences in many ways. The man who presents us with different accents shows the many concequences shown. The advert advertisies some of the penalties and dangers through drink driving.




This advert reaches out to those who are effected by knife crime. This advert uses emotional hooks due to the person speaking innocently to the camera explaining how carrying a knife to protect himself but his consequence was a sentence to prison due to attacking his opponent.

This advert also has the affect of the audience being vulnerable, feeling sympathetic because the prisoner was protecting himself and was accident. This also shows how carrying a knife can affect the way you act and how it can have serious consequences and effects.





The one campaign that is highly popullated is Stop Smoking.
Here is a link of a youtube video which provides you with information to stop smoking and is advertised a child speaking to reach out to audeinces who are effected deeply.

The advert uses the effect of a child speaking their mind on how they think smoking affects their parents. It also uses a sound dialuge to come across to the audeicne to make them realise that smoking is a matter and not only does it effect the smoker but the people around them.

Unit 5 Campaign

This is a tree map I produced shows my understanding on how Campaigns advertise through media. It shows how advertsing can effect lifestyles, effecting audiences and so on.


L.O
To understand the nature purpose of campaigns.

Definition
There are all different types of campaigns. A campaign is something to do with advertising to get the persons point of view across to a audience to help them see the issues that matter.